Duh Retention
Subscription Growth Ceiling
Metric
Current
Modified
Starting Subscribers
Monthly Subs Acquired
Monthly Churn Rate
%
%
Monthly ARPU (AOV)
$
$
Acq. MoM Growth Rate
Unit Economics
Optional - fill to see profit impact
COGS Per Unit
$
CAC (Cost to Acquire)
$
Price Test
Current
Modified
Monthly ARPU
$
$
Est. MRR Over Time
Current
Modified
Active Subscribers Over Time
Current
Modified
Monthly Contribution Profit
Current
Modified
Cumulative Contribution Profit
Current
Modified
-
Current
Modified
Change
Active Subscriber Ceiling
-
-
-
MRR Growth Ceiling
-
-
-
Projected 6 Mo. Cumulative Revenue
-
-
-
Projected 12 Mo. Cumulative Revenue
-
-
-
Projected 6 Mo. Active Subscribers
-
-
-
Projected 12 Mo. Active Subscribers
-
-
-
Gross Margin Per Sub/Mo
-
-
-
6 Mo. Contribution Profit
-
-
-
12 Mo. Contribution Profit
-
-
-
Adjust the Modified parameters to see how changes in acquisition, churn, or ARPU affect your growth ceiling.
Current Modified
New Subs Churned Net Growth Total Subs Est. MRR Cum. Revenue New Subs Churned Net Growth Total Subs Est. MRR Cum. Revenue